New trends in marketing communication
| Thesis title: | Nové trendy v marketingové komunikaci |
|---|---|
| Author: | Janda, Tomáš |
| Thesis type: | Bakalářská práce |
| Supervisor: | Bártová, Hilda |
| Opponents: | Černá, Jitka |
| Thesis language: | Česky |
| Abstract: | Práce pojednává o nových trendech v marketingové komunikaci. Hlavní pozornost je věnována internetovému marketingu, především PPC reklamám, webu 2.0 a sociálním sítím. Zmíněn je zde také guerilla marketing, jeho praktiky a druhy reklamních kampaní. V praktické části jsou srovnány tři různé PPC reklamní kampaně a vyhodnocena jejich efektivita a popis guerilla kampaní se zaměřením na úsporu nákladů. |
| Keywords: | Guerilla marketing; Marketingová komunikace; Virální marketing; Pay per click reklama |
| Thesis title: | New trends in marketing communication |
|---|---|
| Author: | Janda, Tomáš |
| Thesis type: | Bachelor thesis |
| Supervisor: | Bártová, Hilda |
| Opponents: | Černá, Jitka |
| Thesis language: | Česky |
| Abstract: | This thesis analyzes new trends in marketing communication. The main focus is on internet marketing which includes pay per click ads, web 2.0 and social networks. The second part describes guerilla marketing and its characteristic practices used during advertisement campaigns. The practical part compares three different PPC advertisement campaigns. I have also evaluated their effectivity and described the guerilla marketing focused on costs reduction and economy. |
| Keywords: | Viral marketing; Marketing communication; Pay per click advertisment; Guerilla marketing |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 16. 2. 2011 |
|---|---|
| Date of submission: | 9. 5. 2011 |
| Date of defense: | 22. 6. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/30393/podrobnosti |