Marketing Strategy of the Chain of Restaurants Potrefená Husa
| Thesis title: | Marketingová strategie pro franchisingový řetězec Potrefená Husa |
|---|---|
| Author: | Kodeš, Marek |
| Thesis type: | Bakalářská práce |
| Supervisor: | Postler, Milan |
| Opponents: | Petřík, David |
| Thesis language: | Česky |
| Abstract: | Cílem této bakalářské práce je popsat franchisingový řetězec restaurací Potrefená husa. Kombinací teoretických znalostí a praktické práce v terénu popisuje, jakým způsobem tento projekt funguje. Za pomoci SWOT analýzy a zevrubného popisu současného konceptu navrhuje možné změny současné marketingové strategie. |
| Keywords: | Pivovary Staropramen; Potrefená husa; Franchising |
| Thesis title: | Marketing Strategy of the Chain of Restaurants Potrefená Husa |
|---|---|
| Author: | Kodeš, Marek |
| Thesis type: | Bachelor thesis |
| Supervisor: | Postler, Milan |
| Opponents: | Petřík, David |
| Thesis language: | Česky |
| Abstract: | The objective of this bachelor thesis is to describe the marketing strategy of Potrefená Husa (a franchised chain of restaurants owned by Staropramen). By the combination of theoretical knowledge and practical fieldwork this project describes how this innovative idea of branded restaurants has been developed. Through a SWOT analysis and in-depth research I have obtained new ideas to improve the recent marketing strategy. |
| Keywords: | Pivovary Staropramen; Franchising; Potrefená husa |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 1. 11. 2010 |
|---|---|
| Date of submission: | 13. 5. 2011 |
| Date of defense: | 28. 6. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/28556/podrobnosti |