Category Management in a Retail Chain
| Thesis title: | Category Management v obchodním řetězci |
|---|---|
| Author: | Fritsch, Martin |
| Thesis type: | Diplomová práce |
| Supervisor: | Cimler, Petr |
| Opponents: | Šípek, Ladislav |
| Thesis language: | Česky |
| Abstract: | Tato diplomová práce charakterizuje proces Category Managementu a jeho přínos. Dále popisuje využití Category Managementu ve vybraném obchodním řetězci a postup tvorby Category Business Plans. Diplomová práce končí aplikací teorie Category Managementu a Category Business Plans na ilustrativním byznys plánu kategorie piva. |
| Keywords: | pivo; Category Business Plans; Category Management |
| Thesis title: | Category Management in a Retail Chain |
|---|---|
| Author: | Fritsch, Martin |
| Thesis type: | Diploma thesis |
| Supervisor: | Cimler, Petr |
| Opponents: | Šípek, Ladislav |
| Thesis language: | Česky |
| Abstract: | This master thesis characterizes a process of the Category Management and its benefits. Furthermore, it describes the use of the Category Management in a selected retail chain and a process of creating Category Business Plans. The master thesis ends by an application of the Category Management and Category Business Plans theory on an illustrative case of a Beer Business Plan. |
| Keywords: | beer; Category Business Plans; Category Management |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 18. 5. 2010 |
|---|---|
| Date of submission: | 31. 1. 2011 |
| Date of defense: | 6. 9. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/26559/podrobnosti |