Specifics of marketing communications of the APOGEO company on the B2B market
| Thesis title: | Specifika marketingových komunikací na B2B trhu společnosti Apogeo |
|---|---|
| Author: | Karlíčková, Jana |
| Thesis type: | Diplomová práce |
| Supervisor: | Postler, Milan |
| Opponents: | Polanská, Jana |
| Thesis language: | Česky |
| Abstract: | Diplomová práce se zaměřuje na marketingovou komunikaci společnosti APOGEO v prostředí trhu B2B služeb z pohledu dlouhodobého vývoje v letech 2008 až 2010. Analýza komunikačního mixu potvrzuje specifika, kterými se trh B2B služeb vyznačuje. |
| Keywords: | trh B2B; marketingová komunikace; komerční komunikace |
| Thesis title: | Specifics of marketing communications of the APOGEO company on the B2B market |
|---|---|
| Author: | Karlíčková, Jana |
| Thesis type: | Diploma thesis |
| Supervisor: | Postler, Milan |
| Opponents: | Polanská, Jana |
| Thesis language: | Česky |
| Abstract: | The thesis focuses on marketing communication of the APOGEO company from the perspective of the B2B services market in long term run (2008 - 2010). The analysis of the communication mix confirms all specifics of B2B services market. |
| Keywords: | B2B market; marketing communication; comercial communication |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 26. 1. 2011 |
|---|---|
| Date of submission: | 30. 6. 2011 |
| Date of defense: | 8. 9. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/29991/podrobnosti |