Analysis of Marketing Mix Tools in NATE, a.s
| Thesis title: | Analýza nástrojů marketingového mixu ve firmě NATE, a.s |
|---|---|
| Author: | Neuvirt, David |
| Thesis type: | Bakalářská práce |
| Supervisor: | Hašková, Simona |
| Opponents: | Kozlová, Taťána |
| Thesis language: | Česky |
| Abstract: | Cílem této práce je charakterizovat firmu NATE, a. s. a analyzovat uplatňování jednotlivých nástrojů marketingového mixu. Na základě této analýzy pak navrhnout opatření, která by přispěla k lepšímu využívání těchto nástrojů a k lepšímu chodu celé firmy. |
| Keywords: | Produkt; Propagace; Distribuce; Cena; Marketingový mix |
| Thesis title: | Analysis of Marketing Mix Tools in NATE, a.s |
|---|---|
| Author: | Neuvirt, David |
| Thesis type: | Bachelor thesis |
| Supervisor: | Hašková, Simona |
| Opponents: | Kozlová, Taťána |
| Thesis language: | Česky |
| Abstract: | The aim of this bachelor work is to charakterize the company NATE, a. s. and analyse using particular instruments of the marketing mix. Base on this analysis suggest some steps, which would contribute to better using of this instruments and to better working of the whole company. |
| Keywords: | Promotion; Place; Marketing mix; Price; Product |
Information about study
| Study programme: | Ekonomika a management/Management |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 19. 4. 2008 |
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| Date of submission: | 30. 6. 2010 |
| Date of defense: | 8. 9. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/20389/podrobnosti |