Space management in TESCO STORES ČR, a.s
| Thesis title: | Space management v TESCO STORES ČR, a.s |
|---|---|
| Author: | Kupková, Marcela |
| Thesis type: | Diplomová práce |
| Supervisor: | Kalinová, Hana |
| Opponents: | Horká, Zuzana |
| Thesis language: | Česky |
| Abstract: | Cílem práce je analyzovat a zhodnotit space management ve vybrané společnosti a zjistit, jak vnímají zákazníci prostředí prodejen Tesco. |
| Keywords: | space management; dispoziční řešení; merchandising; nákupní atmosféra |
| Thesis title: | Space management in TESCO STORES ČR, a.s |
|---|---|
| Author: | Kupková, Marcela |
| Thesis type: | Diploma thesis |
| Supervisor: | Kalinová, Hana |
| Opponents: | Horká, Zuzana |
| Thesis language: | Česky |
| Abstract: | The aim is to analyze and evaluate the space management in selected companies and see how customers perceive the environment Tesco stores. |
| Keywords: | space management; merchandising; shopping atmosphere; store layout |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 24. 3. 2009 |
|---|---|
| Date of submission: | 30. 6. 2011 |
| Date of defense: | 14. 9. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/20831/podrobnosti |