Strategy of an Enterprise
| Thesis title: | Strategie podniku |
|---|---|
| Author: | Polcarová, Martina |
| Thesis type: | Diplomová práce |
| Supervisor: | Kovář, František |
| Opponents: | Dvořák, Jiří |
| Thesis language: | Česky |
| Abstract: | Cílem této diplomové práce je zpracovat strategickou analýzu společnosti Měšťanský pivovar Havlíčkův Brod a. s. Provést externí a interní analýzu a na základě těchto analýz zpracovat strategii budoucího vývoje podniku. |
| Keywords: | Externí analýza; Strategie podniku; Interní analýza |
| Thesis title: | Strategy of an Enterprise |
|---|---|
| Author: | Polcarová, Martina |
| Thesis type: | Diploma thesis |
| Supervisor: | Kovář, František |
| Opponents: | Dvořák, Jiří |
| Thesis language: | Česky |
| Abstract: | The aim of this thesis is to conduct strategic analysis of Měšťanský pivovar Havlíčkův Brod a. s. company. To propose external analysis and internal analysis. And on the basis of these analysis to formulate future business development strategy. |
| Keywords: | Business strategy; Internal analysis; External analysis |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 2. 12. 2009 |
|---|---|
| Date of submission: | 30. 4. 2011 |
| Date of defense: | 15. 9. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/23336/podrobnosti |