Planned obsolescence: Understanding the reality of durable goods obsolescence and consumers' disposal behaviour
| Thesis title: | Planned obsolescence: Understanding the reality of durable goods obsolescence and consumers' disposal behaviour |
|---|---|
| Author: | Nejedlá, Jana |
| Thesis type: | Diploma thesis |
| Supervisor: | Pešek, Ondřej |
| Opponents: | Štědroň, Bohumír |
| Thesis language: | English |
| Abstract: | Planned obsolescence is the term used to describe incentives of companies to make durable goods faster obsolete. The aim of the study is to make a big picture and real situation about planned obsolescence practising and consumer disposal behaviour. First part addresses the theoretical background and provides comprehensive overview through different aspects of the good's durability issue and planned obsolescence characteristics and influences. Second part in further reference to the information provided in theoretical part examines the situation of specific durable products - laptops. From survey's results on consumer attitudes towards durability of laptops and real case study on Apple Inc. and its reliance to planned obsolescence, recommendations to the more sustainable consumption of consumer electronics are presented. |
| Keywords: | products lifespan; product obsolescence; durability; durable goods; Apple Inc.; laptops; e-waste; throwaway society; planned obsolescence |
| Thesis title: | Planned Obsolescence |
|---|---|
| Author: | Nejedlá, Jana |
| Thesis type: | Diplomová práce |
| Supervisor: | Pešek, Ondřej |
| Opponents: | Štědroň, Bohumír |
| Thesis language: | English |
| Abstract: | Planned obsolescence is the term used to describe incentives of companies to make durable goods faster obsolete. The aim of the study is to make a big picture and real situation about planned obsolescence practising and consumer disposal behaviour. First part addresses the theoretical background and provides comprehensive overview through different aspects of the good's durability issue and planned obsolescence characteristics and influences. Second part in further reference to the information provided in theoretical part examines the situation of specific durable products - laptops. From survey's results on consumer attitudes towards durability of laptops and real case study on Apple Inc. and its reliance to planned obsolescence, recommendations to the more sustainable consumption of consumer electronics are presented. |
| Keywords: | Apple Inc.; notebooky; konzumní společnost; plánované zastarávání; životnost produktů; výrobky dlouhodobé spotřeby; zástarávání produktů |
Information about study
| Study programme: | Ekonomika a management/International Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 19. 12. 2010 |
|---|---|
| Date of submission: | 1. 6. 2011 |
| Date of defense: | 20. 9. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/29904/podrobnosti |