Selected instruments of political marketing
| Thesis title: | Vybrané nástroje politického marketingu |
|---|---|
| Author: | Pečmanová, Jana |
| Thesis type: | Diplomová práce |
| Supervisor: | Boučková, Jana |
| Opponents: | Štědroň, Bohumír |
| Thesis language: | Česky |
| Abstract: | Práce popise politickou kampaň před volbami do Poslanecké sněmovny Parlamentu ČR v roce 2010. Zaměřuje se na strany, které přesáhly 5% hranici. Důraz je kladen na negativní kampaň. |
| Keywords: | negativní kampaň; politický marketing; volby |
| Thesis title: | Selected instruments of political marketing |
|---|---|
| Author: | Pečmanová, Jana |
| Thesis type: | Diploma thesis |
| Supervisor: | Boučková, Jana |
| Opponents: | Štědroň, Bohumír |
| Thesis language: | Česky |
| Abstract: | This thesis is focused on political marketing, especially negative campaign. It describes Parliamentary elections in the Czech republic in 2010 and instruments were used. |
| Keywords: | negative campaign; election; political company |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 10. 5. 2010 |
|---|---|
| Date of submission: | 15. 5. 2011 |
| Date of defense: | 21. 9. 2011 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/26474/podrobnosti |