Strategy of an Enterprise
| Thesis title: | Strategie podniku |
|---|---|
| Author: | Nováková, Petra |
| Thesis type: | Diplomová práce |
| Supervisor: | Kovář, František |
| Opponents: | Prchal, Ladislav |
| Thesis language: | Česky |
| Abstract: | Cílem diplomové práce je zpracovat strategickou analýzu konkrétního podniku, provést externí a interní analýzu a současně také zpracovat strategii budoucího vývoje podniku. |
| Keywords: | Analýza zdrojů podniku; Metoda 4C; Finanční analýza; Porterův model pěti sil; PEST analýza; Analýza vnitřního prostředí; Strategie; Analýza odvětví; Analýza vnějšího prostředí |
| Thesis title: | Strategy of an Enterprise |
|---|---|
| Author: | Nováková, Petra |
| Thesis type: | Diploma thesis |
| Supervisor: | Kovář, František |
| Opponents: | Prchal, Ladislav |
| Thesis language: | Česky |
| Abstract: | The goal of the diploma thesis is to make a strategic analysis of specific company, make an external and an internal analysis and also prepare a strategy for future development of the company. |
| Keywords: | Porter's five forces model; Internal analysis; PEST analysis; Analysis of the sector; 4C method; External analysis; Strategy; Analysis of enterprise sources; Financial analysis |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 2. 12. 2009 |
|---|---|
| Date of submission: | 30. 4. 2011 |
| Date of defense: | 10. 1. 2012 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/23337/podrobnosti |