Analysis of the Marketing Mix in Spojené kartáčovny, a.s
| Thesis title: | Rozbor nástrojů marketingového mixu ve společnosti Spojené kartáčovny, a.s |
|---|---|
| Author: | David, Michal |
| Thesis type: | Bakalářská práce |
| Supervisor: | Kozlová, Taťána |
| Opponents: | Šiška, Pavel |
| Thesis language: | Česky |
| Abstract: | Cílem bakalářské práce je charakterizovat podnik, analyzovat nástroje marketingového mixu (Produkt, cena, distribuce, propagace) ve společnosti Spojené Kartáčovny a. s. |
| Keywords: | Produkt; Propagace; Distribuce; Cena |
| Thesis title: | Analysis of the Marketing Mix in Spojené kartáčovny, a.s |
|---|---|
| Author: | David, Michal |
| Thesis type: | Bachelor thesis |
| Supervisor: | Kozlová, Taťána |
| Opponents: | Šiška, Pavel |
| Thesis language: | Česky |
| Abstract: | The goal of my bachelor's project is to define company "Spojené Kartáčovny corp." and analyze its marketing mix (4P - Product, Price, Place, Promotion) |
| Keywords: | Promotion; Place; Price; Product |
Information about study
| Study programme: | Ekonomika a management/Management |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 20. 10. 2009 |
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| Date of submission: | 30. 6. 2010 |
| Date of defense: | 12. 1. 2012 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/22311/podrobnosti |