Marketing communications between producer, distibutor and consumer in B2B market
| Thesis title: | Marketingové komunikace mezi výrobcem,distributorem a spotřebitelem na B2B trhu |
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| Author: | Sámek, Michal |
| Thesis type: | Diplomová práce |
| Supervisor: | Mikeš, Jiří |
| Opponents: | Raška, Adam |
| Thesis language: | Česky |
| Abstract: | Diplomová práce analyzuje postup tvorby marketingové komunikace a na konkrétním příkladě z praxe demonstruje její tvorbu. |
| Keywords: | FMCG; marketing; komunikace |
| Thesis title: | Marketing communications between producer, distibutor and consumer in B2B market |
|---|---|
| Author: | Sámek, Michal |
| Thesis type: | Diploma thesis |
| Supervisor: | Mikeš, Jiří |
| Opponents: | Raška, Adam |
| Thesis language: | Česky |
| Abstract: | Thesis analyses process of marketing communication creation. It also shows how such marketing communication is done in real market environment. |
| Keywords: | marketing; communication; FMCG |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 22. 2. 2011 |
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| Date of submission: | 30. 6. 2011 |
| Date of defense: | 24. 1. 2012 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/30573/podrobnosti |