The Czech-Tunisian Business Cooperation Considering Cultural Differences

The Bachelor Thesis is focused on business negotiation with Tunisian partners, above all it dedicates differences and possible barriers that could Czech investor meet during business negotiation. The aim of the work is to analyze factors from which come the differences in business negotiation and also in common life. Therefore I have paid attention not only to economic indicators of Tunisian economy, to Tunisian foreign trade and to Czech-Tunisian business cooperation but also to general geographic, historical and political characteristics. Because of the fact that Tunisia is now going through considerable political changes, I tried to find the most actual information and data that I later connected with historical facts and the Tunisian culture. When I compared Czech and Tunisian culture I used the theory of Dutch professor Geert Hofstede and using the five dimensions that he defined I have created a reflection of characteristic cultural and social differences. The work is divided into 4 parts: the first one is focused on basic facts about Tunisia, the second one concentrates at economic characteristic of Tunisia, the third one analyzes Czech-Tunisian business cooperation and in the last one I paid attention to culture and habits. Tunisia is an Arabic Islamic country that strongly differs from other countries in the region due to its more liberal view of Islam and also due to its more rational attitude to international events. Despite the fact that Tunisian citizens usually have moderate opinions they require respect to their culture including regard to the basic rules of Islam.