Marketing Strategy of Studio Be Free
| Thesis title: | Marketingová strategie Studia Be Free |
|---|---|
| Author: | Nováková, Lucie |
| Thesis type: | Bakalářská práce |
| Supervisor: | Halík, Jaroslav |
| Opponents: | Ondrová, Zdeňka |
| Thesis language: | Česky |
| Abstract: | Práce se zabývá analýzou stávající marketingové strategie Studia Be Free. Dále je provedeno dotazníkové šetření týkající se kvality služeb. Na jeho základě je poukázáno na nedostatky této strategie a na závěr jsou popsány návrhy na její zlepšení. |
| Keywords: | marketingový mix; trh fitness služeb; marketingová strategie |
| Thesis title: | Marketing Strategy of Studio Be Free |
|---|---|
| Author: | Nováková, Lucie |
| Thesis type: | Bachelor thesis |
| Supervisor: | Halík, Jaroslav |
| Opponents: | Ondrová, Zdeňka |
| Thesis language: | Česky |
| Abstract: | This work deals with current marketing analysis of Studio Be Free. Following part of the work is a questionnaire concerning quality of the services. The shortcomings of the strategy are pointed out on basis of the survey. At the end, suggestions how to improve the strategy are mentioned. |
| Keywords: | marketing strategy; fitness services market; marketing mix |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of International Business |
Information on submission and defense
| Date of assignment: | 9. 11. 2011 |
|---|---|
| Date of submission: | 15. 5. 2012 |
| Date of defense: | 15. 5. 2012 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/34474/podrobnosti |