Strategy of an Enterprise
| Thesis title: | Strategie podniku |
|---|---|
| Author: | Pátková, Andrea |
| Thesis type: | Diplomová práce |
| Supervisor: | Kovář, František |
| Opponents: | Janošíková, Barbora |
| Thesis language: | Česky |
| Abstract: | Cílem diplomové práce je zpracovat strategickou analýzu společnosti Forest Gamp, s.r.o. Provést externí a interní analýzu a na základě těchto analýz zjistit postavení na trhu a navrhnout strategii. |
| Keywords: | strategie; společnost; strategická analýza; SWOT analýza |
| Thesis title: | Strategy of an Enterprise |
|---|---|
| Author: | Pátková, Andrea |
| Thesis type: | Diploma thesis |
| Supervisor: | Kovář, František |
| Opponents: | Janošíková, Barbora |
| Thesis language: | Česky |
| Abstract: | The main goal of this Diploma Thesis is to create a strategic analysis of Forest Gamp s.r.o. company. This paper provides a market positioning and strategy on the basis of an external and internal analysis |
| Keywords: | SWOT analysis; company; strategic analysis; strategy |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 30. 11. 2010 |
|---|---|
| Date of submission: | 30. 4. 2012 |
| Date of defense: | 29. 5. 2012 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/29185/podrobnosti |