Strategic Analysis of an Enterprise
| Thesis title: | Strategická analýza podniku |
|---|---|
| Author: | Dvořáková, Vendula |
| Thesis type: | Diplomová práce |
| Supervisor: | Dvořák, Jiří |
| Opponents: | Svoboda, Petr |
| Thesis language: | Česky |
| Abstract: | Cílem diplomové práce je provést externí a interní analýzu společnosti Kores Praha, spol. s r.o., poté zhodnotit její výsledky a navrhnout doporučení pro tvorbu strategie. |
| Keywords: | SWOT analýza; Analýza hodnotového řetězce; PEST analýza; Finanční analýza; Analýza vnitřních zdrojů; Porterův model pěti sil; Analýza odvětví |
| Thesis title: | Strategic Analysis of an Enterprise |
|---|---|
| Author: | Dvořáková, Vendula |
| Thesis type: | Diploma thesis |
| Supervisor: | Dvořák, Jiří |
| Opponents: | Svoboda, Petr |
| Thesis language: | Česky |
| Abstract: | The goal of thesis is to make external and internal analysis of Kores Praha, spol. s r.o., then evaluate its results and suggest recommendations for the creation of strategy. |
| Keywords: | SWOT Analysis; Value chain Analysis; Financial Analysis; Analysis of internal resources; PEST Analysis; Porter's five forces model; Industry Analysis |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 24. 11. 2010 |
|---|---|
| Date of submission: | 30. 3. 2012 |
| Date of defense: | 29. 5. 2012 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/29046/podrobnosti |