An assessment of the shopping atmosphere in selected stores within the retail chains Lidl and Penny Market
| Thesis title: | Analýza nákupní atmosféry klatovských prodejen Lidl a Penny |
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| Author: | Smolíková, Nikol |
| Thesis type: | Bakalářská práce |
| Supervisor: | Chylíková, Hana |
| Opponents: | Khelerová, Vladimíra |
| Thesis language: | Česky |
| Abstract: | Tato bakalářská práce se zabývá analýzou nákupní atmosféry dvou prodejních jednotek -- Lidl a Penny Market v Klatovech. Práce je rozdělena do tří hlavních kapitol. První kapitola je teoreticky o nákupní atmosféře. Druhá kapitola popisuje nejen obě klatovské prodejny, ale také jejich historii obecně. Nakonec poslední část mé práce hodnotí nákupní atmosféru obou vybraných prodejních jednotek a poskytuje návrhy na zlepšení. |
| Keywords: | Penny Market; Lidl; zákazníci; nákupní atmosféra |
| Thesis title: | An assessment of the shopping atmosphere in selected stores within the retail chains Lidl and Penny Market |
|---|---|
| Author: | Smolíková, Nikol |
| Thesis type: | Bachelor thesis |
| Supervisor: | Chylíková, Hana |
| Opponents: | Khelerová, Vladimíra |
| Thesis language: | Česky |
| Abstract: | This bachelor thesis deals with an analysis of the shopping atmosphere of two retail units -- Lidl and Penny Market in Klatovy. My thesis is divided into three main parts. The first chapter is about the shopping atmosphere in theoretical way. The second chapter not only describes both units in Klatovy but also their history in general. Finally the last part of my thesis evaluates the shopping atmosphere of both selected units and provides suggestions of their improvement. |
| Keywords: | customers; shopping atmosphere; Penny Market; Lidl |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 10. 11. 2011 |
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| Date of submission: | 31. 5. 2012 |
| Date of defense: | 29. 5. 2012 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/34507/podrobnosti |