Franchising as a form of market entry
| Thesis title: | Franchising jako metoda vstupu na trh |
|---|---|
| Author: | Tichá, Alice |
| Thesis type: | Bakalářská práce |
| Supervisor: | Turnerová, Lenka |
| Opponents: | Krajča, Jiří |
| Thesis language: | Česky |
| Abstract: | Bakalářská práce se věnuje franchisingu jako metodě možného vstupu na trh. Je rozdělena na teoretickou a praktickou část. Teoretická část objasňuje základní principy fungování franchisingu, jeho historii, koncepci, veškeré aspekty franchisingového podnikání, včetně výhod i nevýhod, plynoucích pro franchisora a franchisanta z této formy spolupráce. Praktická část je zaměřena na fungování dvou franchisingových konceptů Naturhouse a Dietplus. |
| Keywords: | franchisant; franchisor; franchisa; Dietplus; Naturhouse; franchising |
| Thesis title: | Franchising as a form of market entry |
|---|---|
| Author: | Tichá, Alice |
| Thesis type: | Bachelor thesis |
| Supervisor: | Turnerová, Lenka |
| Opponents: | Krajča, Jiří |
| Thesis language: | Česky |
| Abstract: | There are several alternatives to entering a new business market. This bachelor thesis focuses on franchising as one form of market entry. Both the theoretical and practical aspects of franchising will be discussed. The theoretical section encompasses the basic principles of franchising, its history and conception. All aspects of franchising, including the advantages and disadvantages for both franchisor and franchisee, will be reviewed. The practical section focuses on franchising applied to two concrete concepts, Naturhouse and Dietplus. |
| Keywords: | Dietplus; Naturhouse; franchisee; franchisor; franchise; franchising |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 17. 3. 2011 |
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| Date of submission: | 30. 6. 2012 |
| Date of defense: | 31. 5. 2012 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/31302/podrobnosti |