Brand Management Strategy in Services
| Thesis title: | Strategie brand managementu ve službách |
|---|---|
| Author: | Novotný, Petr |
| Thesis type: | Diplomová práce |
| Supervisor: | Hesková, Marie |
| Opponents: | Harantová, Monika |
| Thesis language: | Česky |
| Abstract: | Moderní přístupy k teorii služeb. Specifika brand managementu ve službách. Výběr subjektu a analýza produktového portfolia služeb. Návrh strategie šíření značky vybrané produktové řady služeb. |
| Keywords: | Strategie; Služba; Brand management |
| Thesis title: | Brand Management Strategy in Services |
|---|---|
| Author: | Novotný, Petr |
| Thesis type: | Diploma thesis |
| Supervisor: | Hesková, Marie |
| Opponents: | Harantová, Monika |
| Thesis language: | Česky |
| Abstract: | Modern approaches to the theory of service. Specifics of brand management in services. Selection of the subject and product portfolio analysis of services. Proposal of strategy for the spread of selected brand product line services. |
| Keywords: | Strategy; Services; Brand management |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 2. 3. 2011 |
|---|---|
| Date of submission: | 30. 4. 2012 |
| Date of defense: | 29. 5. 2012 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/30928/podrobnosti |