Marketing strategy of employee programmes in Telefónica Czech Republic, a.s
| Thesis title: | Marketingová strategie zaměstnaneckých programů ve společnosti Telefónica Czech Republic,a.s |
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| Author: | Bestová, Adéla |
| Thesis type: | Diplomová práce |
| Supervisor: | Postler, Milan |
| Opponents: | Khelerová, Vladimíra |
| Thesis language: | Česky |
| Abstract: | Diplomová práce obsahuje popis specifik marketingu služeb a marketingových strategií z hlediska teorie. Cílem diplomové práce je analýza marketingové strategie ve společnosti Telefónica Czech Republic, a.s. včetně doporučení do budoucna. Práce se dále zabývá situační analýzou a popisem konkurenčního prostředí. Důležitý je i popis trhu telekomunikací a ekonomické situace v ČR. |
| Keywords: | marketingová strategie; marketing služeb; situační analýza |
| Thesis title: | Marketing strategy of employee programmes in Telefónica Czech Republic, a.s |
|---|---|
| Author: | Bestová, Adéla |
| Thesis type: | Diploma thesis |
| Supervisor: | Postler, Milan |
| Opponents: | Khelerová, Vladimíra |
| Thesis language: | Česky |
| Abstract: | This thesis describes the specifics of marketing of services and marketing strategies in terms of theory. The aim of the thesis is to analyze the marketing strategy of Telefónica Czech Republic, a.s. including recommendations for the future. It also focuses on situational analysis and description of the competitive environment. A development of the telecommunications market and economic situation in the country is mentioned as well. |
| Keywords: | marketing of services; situational analysis; marketing strategy |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 27. 10. 2011 |
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| Date of submission: | 11. 5. 2012 |
| Date of defense: | 6. 6. 2012 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/34124/podrobnosti |