Expansion of czech company MEDICI-H to Slovakia
| Thesis title: | Expanzia českej firmy MEDICI-H na slovenský trh |
|---|---|
| Author: | Valovčíková, Lucia |
| Thesis type: | Diplomová práce |
| Supervisor: | Filipová, Alena |
| Opponents: | Zeman, Jiří |
| Thesis language: | Česky |
| Abstract: | Témou tejto práce je vypracovanie stratégie pre českú firmu, ktorá by chcela expandovať na zahraničný trh. Na základe analýzy firmy, cieľového trhu a konkurenčných firiem, je postavený celý projekt vstupu českej firmy na zahraničný trh. Táto práca navyše obsahuje konkrétne technické či marketingové rady zamerané na podporu projektu expanzie českej firmy na zahraničný trh. |
| Keywords: | strategie; Slovensko; expanzia |
| Thesis title: | Expansion of czech company MEDICI-H to Slovakia |
|---|---|
| Author: | Valovčíková, Lucia |
| Thesis type: | Diploma thesis |
| Supervisor: | Filipová, Alena |
| Opponents: | Zeman, Jiří |
| Thesis language: | Česky |
| Abstract: | The theme of this paper is to create strategy for czech company which would like to expand to foreign market. The whole project of expansion will be based on inner analysis of comapny, analysis of target market and analysis of competition. Moreover, the part of this project will consist of concrete technical and marketing steps to promote the presence of czech company on foreign market. |
| Keywords: | expansion; strategy; Slovakia |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 8. 9. 2011 |
|---|---|
| Date of submission: | 1. 6. 2012 |
| Date of defense: | 8. 6. 2012 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/32709/podrobnosti |
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