Support for start-up businesses in the Czech Republic – support programme development and couching
| Thesis title: | Podpora pro start-up firmy v České republice - vývoj programu podpory a koučování |
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| Author: | Krupa, Stanislav |
| Thesis type: | Diplomová práce |
| Supervisor: | Jaklová, Martina L. |
| Opponents: | Petrusek, Tomas |
| Thesis language: | Česky |
| Abstract: | Obsahem diplomové práce je představení agentury Inovum, o.p.s., která nabízí kvalitní a profesionální koučování začínajícím podnikatelům s inovativním nápadem a nepřímo tak podporuje konkurenceschopnost české ekonomiky. Součásti práce je i analýza inovačního prostředí v České republice, marketingová analýza a plán agentury Inovum. Cílem práce je návrh ucelené koncepce marketingového plánu pro agenturu Inovum, který je v linii s reálnou situací na trhu. |
| Keywords: | inovace; start-up; koučování |
| Thesis title: | Support for start-up businesses in the Czech Republic – support programme development and couching |
|---|---|
| Author: | Krupa, Stanislav |
| Thesis type: | Diploma thesis |
| Supervisor: | Jaklová, Martina L. |
| Opponents: | Petrusek, Tomas |
| Thesis language: | Česky |
| Abstract: | The purpose of the diploma thesis is to introduce Inovum, o.p.s. - agency that offers professional couching to entrepreneurs and start-ups with the innovative idea and through that indirectly supports competitiveness of the Czech economy. Within the thesis, the innovation ecosystem of the Czech Republic is analyzed. In addition, marketing analysis and marketing plan for Inovum, o.p.s. is devised. The main goal is to propose a marketing plan for the agency which is in line with the real situation on the market. |
| Keywords: | innovation; start-up; coaching |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Institute of Technology and Innovation Management |
Information on submission and defense
| Date of assignment: | 27. 1. 2011 |
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| Date of submission: | 27. 7. 2011 |
| Date of defense: | 8. 6. 2012 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/31461/podrobnosti |
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