The Strategy of a Cosmetic Brand Focused on Czech Market
| Thesis title: | Strategie vybrané značky kosmetiky se zaměřením na český trh |
|---|---|
| Author: | Švábová, Karolína |
| Thesis type: | Diplomová práce |
| Supervisor: | Filipová, Alena |
| Opponents: | Nová, Jana |
| Thesis language: | Česky |
| Abstract: | Diplomová práce analyzuje strategii značky přírodní biokosmetiky Sanoflore, adaptovanou na český trh. Práce je rozdělena do 3 částí. První dvě části jsou teoretickým základem pro třetí, praktickou část. V první části je definována značka, její prvky, hierarchie, typy a znalost. Druhá část je věnována řízení značky, positioningu a strategiím značky. Třetí část zahrnuje praktickou analýzu strategie značky Sanoflore a návrh změn pro lepší dosahování cílů značky. |
| Keywords: | strategie; značka; positioning |
| Thesis title: | The Strategy of a Cosmetic Brand Focused on Czech Market |
|---|---|
| Author: | Švábová, Karolína |
| Thesis type: | Diploma thesis |
| Supervisor: | Filipová, Alena |
| Opponents: | Nová, Jana |
| Thesis language: | Česky |
| Abstract: | The thesis analyses the strategy of the natural bio cosmetics brand Sanoflore that is adapted on Czech market. It is devided into three parts. The first two serve as the theoretical basis for the practical part. The first part defines the brand, its components, hierarhcy and kinds. The second one describes brand management, positioning and brand strategy. The third, practical part analyses the strategy of Sanoflore and the change in order to improve its performance are recommended. |
| Keywords: | positioning; brand; strategy |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 22. 11. 2010 |
|---|---|
| Date of submission: | 1. 6. 2011 |
| Date of defense: | 8. 6. 2012 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/29006/podrobnosti |
Files for download
Private annex
Private file Download
Private file Download
Private annex
Private file Download
Private file Download
Private annex
Private file Download
Private file Download
Private annex
Private file Download
Private file Download
Private annex
Private file Download
Private file Download
Private annex
Private file Download
Private file Download
Private annex
Private file Download
Private file Download
Private annex
Private file Download
Private file Download