Marketing Communications in the Areas of Railway Stations
| Thesis title: | Marketingová komunikace v prostorách železničních stanic |
|---|---|
| Author: | Janeba, Jan |
| Thesis type: | Diplomová práce |
| Supervisor: | Hesková, Marie |
| Opponents: | Krejčí, Jiří |
| Thesis language: | Česky |
| Abstract: | Vymezení specifik marketingu dopravy a služeb.Analýza nástrojů marketingové komunikace společnosti České dráhy, a.s. v prostorách železničních stanic. Návrh možných zlepšení pro efektivní komunikaci. |
| Keywords: | marketingový výzkum; realizace komunikačních nástrojů; design manuál; marketingová komunikace |
| Thesis title: | Marketing Communications in the Areas of Railway Stations |
|---|---|
| Author: | Janeba, Jan |
| Thesis type: | Diploma thesis |
| Supervisor: | Hesková, Marie |
| Opponents: | Krejčí, Jiří |
| Thesis language: | Česky |
| Abstract: | Definition of marketing specifics in public transportation service utilities. Analysis of marketing communication instruments of the České dráhy, a.s. company, in the railways stations rooms. Proposal of possible improvements for effective communication. |
| Keywords: | Marketing research; implementation of communication tools; Design manual; Marketing Communications |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management Business |
Information on submission and defense
| Date of assignment: | 2. 3. 2011 |
|---|---|
| Date of submission: | 30. 4. 2012 |
| Date of defense: | 5. 6. 2012 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/30914/podrobnosti |