Marketing strategy of the company Quintessentially
| Thesis title: | Marketing strategy of the company Quintessentially |
|---|---|
| Author: | Yershova, Anastassiya |
| Thesis type: | Diploma thesis |
| Supervisor: | Halík, Jaroslav |
| Opponents: | Štěrbová, Ludmila |
| Thesis language: | English |
| Abstract: | The aim of this thesis is to analyze the business environment in Czech Republic for the concierge service industry. Moreover the central idea behind the topic is to develop the implementation strategy in the Czech market of the company Quintessentially, world leader in Luxury Concierge Service. This thesis work is a mixture of theory and practice analyses. The topic of the thesis is viral and up-to-dated because Czech Republic market has a good potential and excellent conditions for the new industry to develop and grow. |
| Keywords: | Marketing Mix; Marketing Plan; Business Strategy |
| Thesis title: | Marketing strategy of the company Quintessentially |
|---|---|
| Author: | Yershova, Anastassiya |
| Thesis type: | Diplomová práce |
| Supervisor: | Halík, Jaroslav |
| Opponents: | Štěrbová, Ludmila |
| Thesis language: | English |
| Abstract: | Cílem této diplomové práce je analýza tržního prostředí v České republice v oblasti concierge service. Navíc hlavní myšlenkou tématu je rozvíjet implementační strategie na českém trhu prostřednictvím společnosti Quintessentially, světovým lídrem v Luxury Concierge Service. V této práci se kloubí teoretické a praktické analýzy. Téma této práce je nakažlivé a aktuální, jelikož trh v České republice má dobrý potenciál a výborné podmínky pro rozvoj a růst nového odvětví. |
| Keywords: | Marketingový mix; Marketingový plán; Obchodní strategie |
Information about study
| Study programme: | Ekonomika a management/International Business - Central European Business Realities |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of International Business |
Information on submission and defense
| Date of assignment: | 27. 10. 2011 |
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| Date of submission: | 1. 5. 2012 |
| Date of defense: | 13. 6. 2012 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/34145/podrobnosti |