Marketing strategy of franchise chain Subway
| Thesis title: | Marketingová strategie franchisingového řetězce Subway |
|---|---|
| Author: | Vostrý, Filip |
| Thesis type: | Bakalářská práce |
| Supervisor: | Chylíková, Hana |
| Opponents: | Benschová, Šárka |
| Thesis language: | Česky |
| Abstract: | Cílem této práce je teoreticky popsat fungování marketingu a franchisingu se všemi jejich aspekty a mezi sebou navzájem. Na konkrétním příkladu řetězce SUBWAY jsem odhalil nedostatky v oblasti marketingu a pak se snažil tyto nedostatky odstranit a navrhnout některé užitečné změny. Praktická část je založena jak na osobních znalostech, tak na informacích od majitelů a manažerů několika restaurací v Praze a Brně. |
| Keywords: | franchising; marketingová strategie; Subway |
| Thesis title: | Marketing strategy of franchise chain Subway |
|---|---|
| Author: | Vostrý, Filip |
| Thesis type: | Bachelor thesis |
| Supervisor: | Chylíková, Hana |
| Opponents: | Benschová, Šárka |
| Thesis language: | Česky |
| Abstract: | The aim of this work is to theoretically describe the functioning of marketing and franchising in all its aspects and with each other. On the particular example of SUBWAY chain I discovered weaknesses in terms of marketing and then tried to eliminate them and to propose some helpful changes. Practical part is based both on personal knowledge and information from owners and managers of several restaurants in Prague and Brno. |
| Keywords: | franchising; marketing strategy ; Subway |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 8. 12. 2011 |
|---|---|
| Date of submission: | 31. 5. 2012 |
| Date of defense: | 19. 6. 2012 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/35035/podrobnosti |