Opportunities for promotion of small and medium-sized companies on the Czech Internet in 2012
| Thesis title: | Možnosti propagace malých a středních firem na českém internetu v roce 2012 |
|---|---|
| Author: | Kočí, Jakub |
| Thesis type: | Bakalářská práce |
| Supervisor: | Pavlíček, Antonín |
| Opponents: | Ing. Muknšnábl, |
| Thesis language: | Česky |
| Abstract: | Cílem práce je přiblížit čtenáři současné možnosti propagace a prodeje produktů či služeb malých a středních firem na českém internetu. Práce si klade za cíl na teorii a příkladech z praxe popsat současnou realitu marketingových a promo aktivit na českém internetu. Dále se snaží přiblížit kontext, ze kterého současné reálie vycházejí. Práce se čtenáři snaží pomoci v zorientování se ve všech možnostech, které se organizacím nabízejí v době psaní práce, tedy v roce 2012. |
| Keywords: | SEO; social media marketing; PPC; internetový marketing; webová analytika |
| Thesis title: | Opportunities for promotion of small and medium-sized companies on the Czech Internet in 2012 |
|---|---|
| Author: | Kočí, Jakub |
| Thesis type: | Bachelor thesis |
| Supervisor: | Pavlíček, Antonín |
| Opponents: | Ing. Muknšnábl, |
| Thesis language: | Česky |
| Abstract: | The main aim of this bachelor thesis is to bring readers information about current possibilities of promotion and sales of products and services for small and medium-sized companies on the Czech internet. Thesis aims to embrace (cover) theoretical look and practical examples to describe the current reality of marketing and promotion activities on the Czech internet. Further attempts to explain the context of current realities and help readers in orientation in the possibilities which are offered to organizations. |
| Keywords: | web analytics; PPC; social media marketing; internet marketing; SEO |
Information about study
| Study programme: | Aplikovaná informatika/Informatika |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Informatics and Statistics |
| Department: | Department of Systems Analysis |
Information on submission and defense
| Date of assignment: | 3. 10. 2011 |
|---|---|
| Date of submission: | 1. 5. 2012 |
| Date of defense: | 20. 6. 2012 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/33017/podrobnosti |
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