Franchising as the entry method to the market
| Thesis title: | Franchising jako metoda vstupu na trh |
|---|---|
| Author: | Knapová, Monika |
| Thesis type: | Bakalářská práce |
| Supervisor: | Turnerová, Lenka |
| Opponents: | Drozen, František |
| Thesis language: | Česky |
| Abstract: | Tato práce popisuje franchising jako metodu vstupu na trh. V první části jsou definovány základní pojmy, historie franchisingu, výhody a nevýhody pro jednotlivé subjekty, je popsán proces zavádění franchisingu a jeho vývoj v České republice. V druhé části je zkoumán bankovní systém UniCredit Bank. |
| Keywords: | UniCredit Bank; franchising; franchisor; franchisant |
| Thesis title: | Franchising as the entry method to the market |
|---|---|
| Author: | Knapová, Monika |
| Thesis type: | Bachelor thesis |
| Supervisor: | Turnerová, Lenka |
| Opponents: | Drozen, František |
| Thesis language: | Česky |
| Abstract: | This bachelor thesis describes franchising as an method of entry to the market. The first part defines basic terms, the history of franchising, advantages and disadvantages of franchising, it describes the way how to start franchising business and its development in the Czech Republic. The second part describes a banking system UniCredit Bank. |
| Keywords: | franchisee; UniCredit Bank; franchising; franchisor |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 11. 10. 2011 |
|---|---|
| Date of submission: | 30. 6. 2012 |
| Date of defense: | 21. 6. 2012 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/33313/podrobnosti |