Additional services of utility companies as an instrument of customer retention
| Thesis title: | Doplňkové služby utilitních společností jako nástroj retence zákazníků |
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| Author: | Koudelka, Martin |
| Thesis type: | Diplomová práce |
| Supervisor: | Vávra, Oldřich |
| Opponents: | Pokorný, Miloslav |
| Thesis language: | Česky |
| Abstract: | Práce se věnuje problematice využívání doplňkových služeb jako marketingového nástroje utilitních společností po liberalizaci trhů se zemním plynem a elektrickou energií. Cílem práce je na základě analýzy teoretických podkladů a analýzy situace na českém i zahraničních trzích s doplňkovými službami v oblasti utilit navrhnout skladbu doplňkových služeb, která v reálném prostředí zajistí v energetické společnosti loajální zákaznickou základnu. |
| Keywords: | Doplňkové služby; Liberalizace; Utility; Retence |
| Thesis title: | Additional services of utility companies as an instrument of customer retention |
|---|---|
| Author: | Koudelka, Martin |
| Thesis type: | Diploma thesis |
| Supervisor: | Vávra, Oldřich |
| Opponents: | Pokorný, Miloslav |
| Thesis language: | Česky |
| Abstract: | The thesis deals with usage of additional services as a marketing technique of utility companies after the liberalization of natural gas and electricity markets. Aim of the thesis is to design a portfolio of additional services that will provide a utility company with a loyal customer base. The portfolio is based on analysis of theoretical background as well as analysis of current supply of additional services on Czech and foreign utility markets. |
| Keywords: | Retention; Utilities; Additional services; Liberalization |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 25. 1. 2012 |
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| Date of submission: | 30. 9. 2012 |
| Date of defense: | 12. 9. 2012 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/35630/podrobnosti |