Services as a Factor in Regional Development
| Thesis title: | Služby jako faktor regionálního rozvoje |
|---|---|
| Author: | Poláková, Kristýna |
| Thesis type: | Diplomová práce |
| Supervisor: | Hesková, Marie |
| Opponents: | Florianová , Lucie |
| Thesis language: | Česky |
| Abstract: | První část diplomové práce vymezuje teoretické aspekty sektoru služeb, specifika marketingového managementu služeb. Po výběru konkrétního oboru služby a území, bude proveden marketingový výzkum služeb. Poté bude objasněna úloha služeb v rozvoji regionu a navržen program (opatření) na rozvoj služeb v daném území. |
| Keywords: | destinační management; služby cestovního ruchu; cestovní ruch |
| Thesis title: | Services as a Factor in Regional Development |
|---|---|
| Author: | Poláková, Kristýna |
| Thesis type: | Diploma thesis |
| Supervisor: | Hesková, Marie |
| Opponents: | Florianová , Lucie |
| Thesis language: | Česky |
| Abstract: | In the first part of thesis will be defined theoretical aspects of services, specifics of service marketing management. After selecting definite branch of services and the area, will be conducted marketing research. After research will be clarified role of service in development of selected area a will be proposed program for developing services. |
| Keywords: | tourism; destination management; tourism services |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management |
Information on submission and defense
| Date of assignment: | 2. 3. 2011 |
|---|---|
| Date of submission: | 30. 4. 2012 |
| Date of defense: | 12. 9. 2012 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/30924/podrobnosti |