Create and Sustain Competitive Advantage in Online/IT industry

Thesis title: Create and Sustain Competitive Advantage in Online/IT industry
Author: Jukelsonová, Sofie
Thesis type: Diploma thesis
Supervisor: Jaklová, Martina L.
Opponents: Butor, Pauline
Thesis language: English
Abstract:
The purpose of this work is to define a theorical framework to explain sustainability of competitive advantage in what we will name network industries: social networks, internet based services, mobile devices and online softwares. This framework will consist in integration of the well known Porter approach combined with a more recent Resource Based View of the firm. Using four real cases, with a focus on Google, we will demonstrate that sustaining competitive advantage in those industries requires a combination of external opportunities and a strong defensible resource position. One without the other cannot lead to long term success. In order to make our conclusions actionable, we will lay down a checklist of strategic diagnosis that any decision maker in that industry should have in mind at all time, in order to defend his / her market share.
Keywords: resource based view; it / online industry; competitive advantage; porter's 5 forces
Thesis title: Create and Sustain Competitive Advantage in Online/IT industry
Author: Jukelsonová, Sofie
Thesis type: Diplomová práce
Supervisor: Jaklová, Martina L.
Opponents: Butor, Pauline
Thesis language: English
Abstract:
The purpose of this work is to define a theorical framework to explain sustainability of competitive advantage in what we will name network industries: social networks, internet based services, mobile devices and online softwares. This framework will consist in integration of the well known Porter approach combined with a more recent Resource Based View of the firm. Using four real cases, with a focus on Google, we will demonstrate that sustaining competitive advantage in those industries requires a combination of external opportunities and a strong defensible resource position. One without the other cannot lead to long term success. In order to make our conclusions actionable, we will lay down a checklist of strategic diagnosis that any decision maker in that industry should have in mind at all time, in order to defend his / her market share.
Keywords: it / online idustry; porter's 5 forces; competitive advantage; resource based view

Information about study

Study programme: Ekonomika a management/International Management
Type of study programme: Magisterský studijní program
Assigned degree: Ing.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of Business Administration
Department: Institute of Technology and Innovation Management

Information on submission and defense

Date of assignment: 31. 1. 2012
Date of submission: 15. 8. 2012
Date of defense: 13. 9. 2012
Identifier in the InSIS system: https://insis.vse.cz/zp/38433/podrobnosti

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