Create and Sustain Competitive Advantage in Online/IT industry
Thesis title: | Create and Sustain Competitive Advantage in Online/IT industry |
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Author: | Jukelsonová, Sofie |
Thesis type: | Diploma thesis |
Supervisor: | Jaklová, Martina L. |
Opponents: | Butor, Pauline |
Thesis language: | English |
Abstract: | The purpose of this work is to define a theorical framework to explain sustainability of competitive advantage in what we will name network industries: social networks, internet based services, mobile devices and online softwares. This framework will consist in integration of the well known Porter approach combined with a more recent Resource Based View of the firm. Using four real cases, with a focus on Google, we will demonstrate that sustaining competitive advantage in those industries requires a combination of external opportunities and a strong defensible resource position. One without the other cannot lead to long term success. In order to make our conclusions actionable, we will lay down a checklist of strategic diagnosis that any decision maker in that industry should have in mind at all time, in order to defend his / her market share. |
Keywords: | resource based view; it / online industry; competitive advantage; porter's 5 forces |
Thesis title: | Create and Sustain Competitive Advantage in Online/IT industry |
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Author: | Jukelsonová, Sofie |
Thesis type: | Diplomová práce |
Supervisor: | Jaklová, Martina L. |
Opponents: | Butor, Pauline |
Thesis language: | English |
Abstract: | The purpose of this work is to define a theorical framework to explain sustainability of competitive advantage in what we will name network industries: social networks, internet based services, mobile devices and online softwares. This framework will consist in integration of the well known Porter approach combined with a more recent Resource Based View of the firm. Using four real cases, with a focus on Google, we will demonstrate that sustaining competitive advantage in those industries requires a combination of external opportunities and a strong defensible resource position. One without the other cannot lead to long term success. In order to make our conclusions actionable, we will lay down a checklist of strategic diagnosis that any decision maker in that industry should have in mind at all time, in order to defend his / her market share. |
Keywords: | it / online idustry; porter's 5 forces; competitive advantage; resource based view |
Information about study
Study programme: | Ekonomika a management/International Management |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | Institute of Technology and Innovation Management |
Information on submission and defense
Date of assignment: | 31. 1. 2012 |
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Date of submission: | 15. 8. 2012 |
Date of defense: | 13. 9. 2012 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/38433/podrobnosti |