Strategic analysis
| Thesis title: | Strategická analýza |
|---|---|
| Author: | Karlíková, Monika |
| Thesis type: | Diplomová práce |
| Supervisor: | Kovář, František |
| Opponents: | Vostrý, Miloš |
| Thesis language: | Česky |
| Abstract: | Cílem diplomové práce je zpracovat strategickou analýzu společnosti Pivovar Ježek Jihlava, a. s. Provést externí a interní analýzu a podle těchto analýz zpracovat strategii budoucího vývoje daného podniku. |
| Keywords: | konkurence; pivovar; strategická analýza; strategie |
| Thesis title: | Strategic analysis |
|---|---|
| Author: | Karlíková, Monika |
| Thesis type: | Diploma thesis |
| Supervisor: | Kovář, František |
| Opponents: | Vostrý, Miloš |
| Thesis language: | Česky |
| Abstract: | To create strategic (external and internal) analysis of Pivovar Ježek Jihlava is main goal of thesis. After this analysis to formulate strategy for future development of this company. |
| Keywords: | competition; brewery; strategy; strategic analysis |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management |
Information on submission and defense
| Date of assignment: | 30. 11. 2010 |
|---|---|
| Date of submission: | 21. 12. 2012 |
| Date of defense: | 9. 1. 2013 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/29207/podrobnosti |