Communication program in the selected company
| Thesis title: | Komunikační program ve vybrané společnosti |
|---|---|
| Author: | Hadrabová, Jitka |
| Thesis type: | Diplomová práce |
| Supervisor: | Hesková, Marie |
| Opponents: | Pilmaier, Adam |
| Thesis language: | Česky |
| Abstract: | Zpracovat strategickou analýzu vybrané společnosti. Popsat marketingový management a marketingový mix s důrazem na komunikační politiku firmy. Zpracovat návrh komunikačního programu. |
| Keywords: | marketingový management; komunikační program; strategická analýza |
| Thesis title: | Communication program in the selected company |
|---|---|
| Author: | Hadrabová, Jitka |
| Thesis type: | Diploma thesis |
| Supervisor: | Hesková, Marie |
| Opponents: | Pilmaier, Adam |
| Thesis language: | Česky |
| Abstract: | Develop a strategic analysis of the selected company. Describe the marketing mix and marketing management with an emphasis on communication policy of the company. Prepare a draft communication program. |
| Keywords: | marketing management; strategic analysis; communication program |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management |
Information on submission and defense
| Date of assignment: | 13. 5. 2010 |
|---|---|
| Date of submission: | 15. 5. 2011 |
| Date of defense: | 9. 1. 2013 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/26532/podrobnosti |