Marketing analysis of brand Yves Saint Laurent in portfolio L´Oréal
| Thesis title: | Marketing analysis of brand Yves Saint Laurent in portfolio L´Oréal |
|---|---|
| Author: | Petránková, Tereza |
| Thesis type: | Diploma thesis |
| Supervisor: | Postler, Milan |
| Opponents: | Bartošová, Gabriela |
| Thesis language: | English |
| Abstract: | The aim of this thesis Marketing analysis of brand Yves Saint Laurent in portfolio L'Oréal is analysis of brand Yves Saint Laurent. The theoretical part focuses mainly on marketing, brand, luxury, analysis of brand and marketing strategies. Practical part based on the findings in theoretical part analysed brand - history, indentity, value and marketing strategy and reccomend new marketing strategies. |
| Keywords: | Luxury; Yves Saint Laurent; Marketing |
| Thesis title: | Marketingová analýza značky Yves Saint Laurent v portfoliu společnosti L´Oréal |
|---|---|
| Author: | Petránková, Tereza |
| Thesis type: | Diplomová práce |
| Supervisor: | Postler, Milan |
| Opponents: | Bartošová, Gabriela |
| Thesis language: | English |
| Abstract: | Diplomová práce Marketingová analýza značky Yves Saint Laurent v portfoliu společnosti L'Oréal se zabývá analýzou značky Yves Saint Laurent. Teoretická část je zaměřena na marketing,značku, brand, luxus, analýzu brandu a strategické řízení. Praktická část je zaměřena na aplikaci teorie do praxe. Analyzuje samotný brand jeho historii, identitu, hodnotu a marketingovou strategii a navrhuje nové marketingové strategie. |
| Keywords: | Yves Saint Laurent; Marketing; Luxus |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 27. 10. 2011 |
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| Date of submission: | 11. 5. 2012 |
| Date of defense: | 17. 1. 2013 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/34136/podrobnosti |
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