Promotion of the CSR concept in the Czech Republic
| Thesis title: | Prosazování konceptu CSR v ČR |
|---|---|
| Author: | Záhorská, Lucie |
| Thesis type: | Diplomová práce |
| Supervisor: | Odehnalová, Jitka |
| Opponents: | Petříčková, Iva |
| Thesis language: | Česky |
| Abstract: | Diplomová práce popisuje podstatu konceptu společenské odpovědnosti firem (CSR), monitoruje její vývoj a současnou roli v ČR a ve světě. Praktická část práce se zabývá institucemi v oblasti CSR v České republice s důrazem na organizaci Business Leaders Forum. Mapuje znalost konceptu a postoje vůči němu u dvou cílových skupin: manažerů firem a vysokoškolských studentů. V závěru jsou navržena opatření pro účinnější prosazování konceptu CSR v České republice. |
| Keywords: | Marketing; Firma; Konkurenceschopnost; Udržitelnost; Společenská odpovědnost firem; CSR; Transparentnost; Sociální; Environment; Etika; Business Leaders Forum |
| Thesis title: | Promotion of the CSR concept in the Czech Republic |
|---|---|
| Author: | Záhorská, Lucie |
| Thesis type: | Diploma thesis |
| Supervisor: | Odehnalová, Jitka |
| Opponents: | Petříčková, Iva |
| Thesis language: | Česky |
| Abstract: | This final thesis describes the core of the Corporate Social Responsibility (CSR) concept, monitors its development and its present role in the Czech Republic and the world. In the practical part of this thesis I focus on the institutions in the field of CSR in the Czech Republic, with emphasis on the Business Leaders Forum. I reveal the knowledge and the attitude of the target groups (managers, university students) towards the concept. In the last part of the thesis I suggest measures for higher efficiency of the promotion of the CSR concept in the Czech Republic. |
| Keywords: | Marketing; Transparency; Environment; Enterprise; Sustainability; Corporate Social Responsibility; CSR; Ethics; Competitiveness; Business Leaders Forum; Social |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 4. 10. 2011 |
|---|---|
| Date of submission: | 15. 12. 2012 |
| Date of defense: | 17. 1. 2013 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/33054/podrobnosti |