Franchising as a form of business in fitness for women
| Thesis title: | Franchising jako forma podnikání v oboru fitness pro ženy |
|---|---|
| Author: | Malá, Martina |
| Thesis type: | Diplomová práce |
| Supervisor: | Soukupová, Jana |
| Opponents: | Rusmichová, Lada |
| Thesis language: | Česky |
| Abstract: | Franchising jako specifická a celkem jistá metoda podnikání. Jeho popis, rozdělení, poukázání na jeho výhody a nevýhody. Následuje ekonomický pohled a představení franchisového trhu v oboru fitness pro ženy. Cílem práce je analýza a následné vyhodnocení současného stavu fitness center pro ženy na trhu v ČR provozované formou franchisy. |
| Keywords: | analýza trhu; fitness pro ženy; Franchising |
| Thesis title: | Franchising as a form of business in fitness for women |
|---|---|
| Author: | Malá, Martina |
| Thesis type: | Diploma thesis |
| Supervisor: | Soukupová, Jana |
| Opponents: | Rusmichová, Lada |
| Thesis language: | Česky |
| Abstract: | Franchising as a specific and fairly certain business method. His description, classification, pointing out its advantages and disadvantages. The following is an economic perspective and market performance franchise in the fitness for women. Aim of this work is the analysis and subsequent evaluation of the current state of fitness centers for women in the Czech market operated by franchisee. |
| Keywords: | market analysis; Franchising; fitness for women |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Microeconomics |
Information on submission and defense
| Date of assignment: | 23. 11. 2012 |
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| Date of submission: | 18. 12. 2012 |
| Date of defense: | 30. 1. 2013 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/40430/podrobnosti |