Franchising as a form of business in fitness for women

Thesis title: Franchising jako forma podnikání v oboru fitness pro ženy
Author: Malá, Martina
Thesis type: Diplomová práce
Supervisor: Soukupová, Jana
Opponents: Rusmichová, Lada
Thesis language: Česky
Abstract:
Franchising jako specifická a celkem jistá metoda podnikání. Jeho popis, rozdělení, poukázání na jeho výhody a nevýhody. Následuje ekonomický pohled a představení franchisového trhu v oboru fitness pro ženy. Cílem práce je analýza a následné vyhodnocení současného stavu fitness center pro ženy na trhu v ČR provozované formou franchisy.
Keywords: analýza trhu; fitness pro ženy; Franchising
Thesis title: Franchising as a form of business in fitness for women
Author: Malá, Martina
Thesis type: Diploma thesis
Supervisor: Soukupová, Jana
Opponents: Rusmichová, Lada
Thesis language: Česky
Abstract:
Franchising as a specific and fairly certain business method. His description, classification, pointing out its advantages and disadvantages. The following is an economic perspective and market performance franchise in the fitness for women. Aim of this work is the analysis and subsequent evaluation of the current state of fitness centers for women in the Czech market operated by franchisee.
Keywords: market analysis; Franchising; fitness for women

Information about study

Study programme: Ekonomika a management/Podniková ekonomika a management
Type of study programme: Magisterský studijní program
Assigned degree: Ing.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of Business Administration
Department: Department of Microeconomics

Information on submission and defense

Date of assignment: 23. 11. 2012
Date of submission: 18. 12. 2012
Date of defense: 30. 1. 2013
Identifier in the InSIS system: https://insis.vse.cz/zp/40430/podrobnosti

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