Company use of Facebook as a marketing tool
| Thesis title: | Facebook a jeho využití ve firemní praxi |
|---|---|
| Author: | Musilová, Jana |
| Thesis type: | Bakalářská práce |
| Supervisor: | Kubálková, Markéta |
| Opponents: | Kubálek, Tomáš |
| Thesis language: | Česky |
| Abstract: | Práce pojednává o merketingovém využití Facebooku ve firemním prostředí. |
| Keywords: | Facebook; sociální sítě; marketing |
| Thesis title: | Company use of Facebook as a marketing tool |
|---|---|
| Author: | Musilová, Jana |
| Thesis type: | Bachelor thesis |
| Supervisor: | Kubálková, Markéta |
| Opponents: | Kubálek, Tomáš |
| Thesis language: | Česky |
| Abstract: | Thesis describe possibilities, how to use Facebook as a marketing tool. |
| Keywords: | social media; marketing; Facebook |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 5. 10. 2011 |
|---|---|
| Date of submission: | 1. 3. 2013 |
| Date of defense: | 27. 3. 2013 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/33072/podrobnosti |