Evaluation of donations in culture
| Thesis title: | Evaluace dárcovství v kultuře |
|---|---|
| Author: | Loušová, Romana |
| Thesis type: | Diplomová práce |
| Supervisor: | Černá, Jitka |
| Opponents: | Králíková, Alena |
| Thesis language: | Česky |
| Abstract: | Diplomová práce se zaměřuje na firemní dárcovství a možnosti kulturních organizací získávat podporu od firem v České republice. První část práce pojednává o možnostech financování a firemním pojetí podpory a sponzoringu. Rozhovory s experty v oblasti firemního dárcovství a z kulturních organizací objasňují bariéry mezi firmami a podporou kultury. Analýza žádostí odhaluje konkrétní nedostatky a chyby, které kulturní organizace ve snaze získat podporu, dělají. Z práce vyplývá, že firmy v celorepublikovém měřítku nemají dostatek důvodů systematicky se věnovat podpoře kultury. |
| Keywords: | filantropie; společenská odpovědnost; evaluace; Kultura |
| Thesis title: | Evaluation of donations in culture |
|---|---|
| Author: | Loušová, Romana |
| Thesis type: | Diploma thesis |
| Supervisor: | Černá, Jitka |
| Opponents: | Králíková, Alena |
| Thesis language: | Česky |
| Abstract: | This thesis focuses on corporate donations and possibilities for cultural organizations receive the support from companies in Czech Republic. The first part deals with the possibilities of funding and corporate support and sponsorship concept. Interviews with experts from the field of corporate philanthropy and cultural organizations clarify barriers between companies and the cultural organizations. Analysis of the applications reveals specific deficiences and errors that cultural organizations make in order to gain support from business sector. The work suggests that companies in Czech Republic do not have enough reasons to systematically support culture activities. |
| Keywords: | Philatrophy; Evaluation; Culture |
Information about study
| Study programme: | Ekonomika a management/Arts Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 6. 9. 2012 |
|---|---|
| Date of submission: | 24. 4. 2013 |
| Date of defense: | 30. 5. 2013 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/42283/podrobnosti |