Strategy of an Enterprise
| Thesis title: | Strategie podniku |
|---|---|
| Author: | Vůleová, Denisa |
| Thesis type: | Diplomová práce |
| Supervisor: | Kovář, František |
| Opponents: | Dvořáková, Petra |
| Thesis language: | Česky |
| Abstract: | Cílem této diplomové práce je navrhnout strategii společnosti Česká spořitelna, a. s., která reflektuje výsledky vyplývající z provedené strategické analýzy vnitřního a vnějšího prostředí. |
| Keywords: | SWOT analýza; strategická analýza; strategie podniku |
| Thesis title: | Strategy of an Enterprise |
|---|---|
| Author: | Vůleová, Denisa |
| Thesis type: | Diploma thesis |
| Supervisor: | Kovář, František |
| Opponents: | Dvořáková, Petra |
| Thesis language: | Česky |
| Abstract: | The goal of this diploma thesis is to propose a strategy of Česká spořitelna, a.s., which reflects the results arising from the implementation of the strategic analysis of the internal and external environment. |
| Keywords: | swot analysis; strategic analysis; business strategy |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management |
Information on submission and defense
| Date of assignment: | 18. 4. 2012 |
|---|---|
| Date of submission: | 30. 4. 2013 |
| Date of defense: | 31. 5. 2013 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/37424/podrobnosti |