Identification of best practices for customer satisfaction at Skoda Auto, a.s
| Thesis title: | Identification of best practices for customer satisfaction at Skoda Auto, a.s |
|---|---|
| Author: | Gomboš, Peter |
| Thesis type: | Diploma thesis |
| Supervisor: | Lukeš, Martin |
| Opponents: | Karásková, Jana |
| Thesis language: | English |
| Abstract: | Customer satisfaction is one of the hot topics also for a successfull Czech car producer ŠKODA AUTO a.s. This diploma thesis titled: Identification of best practices for customer satisfaction at ŠKODA AUTO a.s., analyses customer satisfaction management of sales and evaluates the applicability of proposed improvement process measurements. |
| Keywords: | sales; customer satisfaction; best practices; ŠKODA AUTO |
| Thesis title: | Identification of best practices for customer satisfaction at Skoda Auto, a.s |
|---|---|
| Author: | Gomboš, Peter |
| Thesis type: | Diplomová práce |
| Supervisor: | Lukeš, Martin |
| Opponents: | Karásková, Jana |
| Thesis language: | English |
| Abstract: | Zákaznická spokojenost je důležité téma i pro úspešného českého výrobce automobilů ŠKODA AUTO a.s. Diplomová práce s názvem Identification of best practices for customer satisfaction at Skoda Auto, a.s. analyzuje management zákaznické spokojenosti s prodejním servisem a ověřuje použitelnost navrhovaných zlepšení existujícich procesů. |
| Keywords: | ŠKODA AUTO; osvědčené postupy; zákaznícka spokojenost; prodej |
Information about study
| Study programme: | Ekonomika a management/International Management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Managerial Psychology and Sociology |
Information on submission and defense
| Date of assignment: | 9. 1. 2013 |
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| Date of submission: | 13. 5. 2013 |
| Date of defense: | 4. 6. 2013 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/40900/podrobnosti |
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