Strategy of selected company
| Thesis title: | Strategie vybraného podniku |
|---|---|
| Author: | Balcarová, Anna |
| Thesis type: | Diplomová práce |
| Supervisor: | Filipová, Alena |
| Opponents: | Zeman, Jiří |
| Thesis language: | Česky |
| Abstract: | Tato diplomová práce se zabývá strategií podniku Galton properties, a.s., který začal v roce 2012 provozovat apartmány na Václavském náměstí. Cílem této práce je zhodnotit první rok provozu apartmánů, porovnat předpokládaný vývoj a strategii se skutečnými výsledky a odhadnout jejich budoucí potenciál a strategie. |
| Keywords: | Strategie; Konkurence; Hotel |
| Thesis title: | Strategy of selected company |
|---|---|
| Author: | Balcarová, Anna |
| Thesis type: | Diploma thesis |
| Supervisor: | Filipová, Alena |
| Opponents: | Zeman, Jiří |
| Thesis language: | Česky |
| Abstract: | This diploma thesis addresses the Galton properties, Inc. company strategy. This company started in 2012 run apartments on Wenceslas Square. Goal of this thesis is to evaluate first year of running apartments, compare the expected development and strategy with actual results and estimate their future potential and strategy. |
| Keywords: | Competition; Hotel; Strategy |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 18. 12. 2012 |
|---|---|
| Date of submission: | 1. 6. 2013 |
| Date of defense: | 6. 6. 2013 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/40919/podrobnosti |