The use of dynamic simulations in strategic management
| Thesis title: | Využití dynamických simulací ve strategickém managementu |
|---|---|
| Author: | Seres, Csaba |
| Thesis type: | Bakalářská práce |
| Supervisor: | Voráček, Jan |
| Opponents: | Zelená, Veronika |
| Thesis language: | Česky |
| Abstract: | Hlavným predmetom práce je štúdium teoretických a praktických aspektov dynamického modelovania v strategickom manažmente. V úvode je čitateľ oboznámený s teóriou, ktorá obsahuje rešerše odbornej literatúry a iných zdrojov a teoretické východiská, ktoré sú použité v praktickej časti práce. Metodológia obsahuje popis metód, ktoré budú použité v praktickej časti práce. Praktická časť práce obsahuje postup kalibrácie a validácie modelu balanced scorecard, citlivostnú analýzu, a dopad rôznych scenárov a politík podniku na výsledný zisk, popr. iné ukazovatele výkonnosti podniku. Na záver navrhuje perspektívne riešenie využitia modelu balanced scorecard v budúcnosti. |
| Keywords: | Strategický manažment; Balanced Scorecard; Dynamické modelovanie |
| Thesis title: | The use of dynamic simulations in strategic management |
|---|---|
| Author: | Seres, Csaba |
| Thesis type: | Bachelor thesis |
| Supervisor: | Voráček, Jan |
| Opponents: | Zelená, Veronika |
| Thesis language: | Česky |
| Abstract: | The main subject of the thesis is the study of theoretical and practical aspects of dynamic modeling in strategy management. In the beginning the reader is acquainted with the theory, which includes research of specialized literature and other sources, and theoretical backgrounds, which are used in the practical part. The methodology describes the methods which will be used in the practical part. The practical part contains the calibration procedure and the validation of the balanced scorecard model. It also includes sensitivity analysis, and the impact of different scenarios and policies on generated profit, perhaps other indicators of business performance. In conclusion, it suggests viable solutions for the use of the balanced scorecard model in the future. |
| Keywords: | Balanced Scorecard; Dynamic modelling; Strategic Management |
Information about study
| Study programme: | Ekonomika a management/Management |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Exact Methods |
Information on submission and defense
| Date of assignment: | 5. 12. 2011 |
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| Date of submission: | 30. 4. 2013 |
| Date of defense: | 6. 6. 2013 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/34939/podrobnosti |