Franchising as a form of market entry
| Thesis title: | Franchising jako forma vstupu na trh |
|---|---|
| Author: | Karvánková, Iva |
| Thesis type: | Diplomová práce |
| Supervisor: | Hesková, Marie |
| Opponents: | Harantová, Monika |
| Thesis language: | Česky |
| Abstract: | Analýza podnikatelského subjektu, jeho konkurenceschopnosti a pravidel pro jeho franchisové využití. Zpracování návrhu provozního manuálu pro vybraný podnikatelský subjekt. |
| Keywords: | franchisant; franchisor; franchising; provozní příručka; franchisový koncept |
| Thesis title: | Franchising as a form of market entry |
|---|---|
| Author: | Karvánková, Iva |
| Thesis type: | Diploma thesis |
| Supervisor: | Hesková, Marie |
| Opponents: | Harantová, Monika |
| Thesis language: | Česky |
| Abstract: | Analysis of the business entity, its competitiveness and the rules for its use as a franchise concept. Creation of the operating manual for the selected business entity. |
| Keywords: | franchisee; operating manual; franchise concept; franchisor; franchising |
Information about study
| Study programme: | Ekonomika a management/Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Management |
| Department: | Department of Management |
Information on submission and defense
| Date of assignment: | 25. 2. 2012 |
|---|---|
| Date of submission: | 15. 12. 2013 |
| Date of defense: | 8. 1. 2014 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/36280/podrobnosti |