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| Thesis title: | Spokojenost zákazníka |
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| Author: | Lukšík, Martin |
| Thesis type: | Diplomová práce |
| Supervisor: | Zamazalová, Marcela |
| Opponents: | Vávra, Oldřich |
| Thesis language: | Česky |
| Abstract: | Spokojenost zákazníka, zákaznická loajalita, CSI |
| Keywords: | Total Quality Management; očekávání zákazníka; spokojenost zákazníka |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 27. 8. 2007 |
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| Date of submission: | 27. 8. 2007 |
| Date of defense: | 18. 9. 2007 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/6776/podrobnosti |