Potential of Africa for Automotive
| Thesis title: | Potential of Africa for Automotive |
|---|---|
| Author: | Oshchebska, Sofiya |
| Thesis type: | Diploma thesis |
| Supervisor: | Křečková Kroupová, Zuzana |
| Opponents: | Průša, Přemysl |
| Thesis language: | English |
| Abstract: | This thesis is dedicated to the estimation of the potential of African continent for the automotive market entry. The work starts with the introduction of key internationalization, market assessment and market entry theories. Author then conducts a general analysis of automotive industry and evaluates the competitive forces that are shaping it nowadays. The research continues with the identification and evaluation of key drivers of Africa's future growth. Final practical part of the thesis is presented in the form of comparative study of four African countries: Egypt, Morocco, South Africa and Tunisia, that according to the author present the highest market potential for automotive in Africa. Country comparison and ranking is conducted by the application of PESTLE framework. In the end Egypt is identified as a preferred country and a list of recommendations on the automotive market entry strategy for Egypt is provided. |
| Keywords: | PESTLE analysis; Market potential; Africa; Automotive |
| Thesis title: | Potential of Africa for Automotive Industry |
|---|---|
| Author: | Oshchebska, Sofiya |
| Thesis type: | Diplomová práce |
| Supervisor: | Křečková Kroupová, Zuzana |
| Opponents: | Průša, Přemysl |
| Thesis language: | English |
| Abstract: | This thesis is dedicated to the estimation of the potential of African continent for the automotive market entry. The work starts with the introduction of key internationalization, market assessment and market entry theories. Author then conducts a general analysis of automotive industry and evaluates the competitive forces that are shaping it nowadays. The research continues with the identification and evaluation of key drivers of Africa's future growth. Final practical part of the thesis is presented in the form of comparative study of four African countries: Egypt, Morocco, South Africa and Tunisia, that according to the author present the highest market potential for automotive in Africa. Country comparison and ranking is conducted by the application of PESTLE framework. In the end Egypt is identified as a preferred country and a list of recommendations on the automotive market entry strategy for Egypt is provided. |
| Keywords: | PESTLE analysis; Automotive; Market potential; Africa |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní politika a diplomacie |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 10. 10. 2012 |
|---|---|
| Date of submission: | 5. 5. 2014 |
| Date of defense: | 18. 6. 2014 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/39604/podrobnosti |