Creation of automated templates in marketing communications using After Effects
| Thesis title: | Tvorba automatizovaných šablon v marketingové komunikaci s využitím After Effects |
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| Author: | Szelesová, Anita |
| Thesis type: | Bakalářská práce |
| Supervisor: | Krist, Antonín |
| Opponents: | Orlová, Lenka |
| Thesis language: | Česky |
| Abstract: | Bakalářská práce se zabývá funkcí motion graphics v marketingové komunikaci firem. Popisuje principy softwaru After Effects jako nástroje pro tvorbu motion graphics. Praktická část se věnuje analýze možností automatizace tvorby v programu After Effects. Porovnává postupy tvorby animací s různou mírou automatizace. Popisuje tvorbu automatizované šablony pro generování sady propagačních videí. V závěru prezentuje výsledky srovnání různých postupů tvorby sady propagačních videí podle míry automatizace. |
| Keywords: | Expressions; After Effects; propagační videa; marketingová komunice; automatizace; šablona; motion graphics |
| Thesis title: | Creation of automated templates in marketing communications using After Effects |
|---|---|
| Author: | Szelesová, Anita |
| Thesis type: | Bachelor thesis |
| Supervisor: | Krist, Antonín |
| Opponents: | Orlová, Lenka |
| Thesis language: | Česky |
| Abstract: | The thesis deals with the function of motion graphics in marketing communications of companies. It describes the principles of the After Effects software as a tool for creating motion graphics. The practical part deals with the analysis of the options of production automation in After Effects. It compares production procedures with various degrees of automation. It describes the creation of an automated template for a set of promotional videos. In the conclusion it presents the results of the comparison of various production procedures for a set of promotional videos according to the degree of automation. |
| Keywords: | Expressions; template; motion graphics; After Effects; automation; promotional videos; marketing communications |
Information about study
| Study programme: | Aplikovaná informatika/Multimédia v ekonomické praxi |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Informatics and Statistics |
| Department: | Department of Multimedia |
Information on submission and defense
| Date of assignment: | 13. 2. 2014 |
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| Date of submission: | 13. 5. 2014 |
| Date of defense: | 18. 6. 2014 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/46402/podrobnosti |