Key prosperity factors of a private medical clinic

The aim of my bachelor's thesis is to conduct an analysis of key prosperity factors of a private medical clinic and based on the findings to subsequently propose suitable measures which would increase the facility's profitability. The thesis consists of a theoretical and practical part. In the theoretical section I briefly summarize the concept of entrepreneurship of small and middle-sized companies. I particularly focus on areas of management, marketing, financial and personnel management. In the practical section I apply theoretical knowledge of the above stated individual areas on a selected private medical clinic. I analyze individual aspects of the establishment's management and introduce proposals which could improve the medical clinic's economic situation. The final part of the thesis consists of a SWOT analysis which summarizes the most important aspects of the medical facility.