Application of Method Vitality of Company Evaluation Designed by Pollak in the Czech Conditions

The paper deals with the verification of method Vitality of company evaluation, designed by Harry Pollak. The aim of this paper was to verify based on case studies the accuracy of how the method works and modify it for use in the Czech conditions. Qualitative research in the form of a guided interview was due to the effectiveness of the method verification focused on the 22 companies that have gone through crisis management. Research has shown that the method is fully functional and correctly diagnoses the health of the company, regardless of size, industry, history or location. Through revision of the method in the form of adjustment weights, changes and additions of the characteristics and their parameters was developed a new method of Vitality of company evaluation, which better reflects the conditions of Czech companies, emphasis the importance of key business elements and easier evaluates extreme situations of the company. This diagnostic method is generally applicable, simple, quickly and easily interpretable and applicable, which responds to the imperfection of previous methods. The experience of crisis management case studies show that the crisis caused by over-indebtedness or decline in demand due to external reasons are those that can be solved. The basic elements of these solutions are quality products, satisfied customers and reliable staff.