Marketing Strategy of a Multinational Company for Emerging Markets of CIS States
| Thesis title: | Marketing Strategy of a Multinational Company for Emerging Markets of CIS States |
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| Author: | Bartes, Karel |
| Thesis type: | Diploma thesis |
| Supervisor: | Halík, Jaroslav |
| Opponents: | Sedlacký, Martin |
| Thesis language: | English |
| Abstract: | The saturation of Western markets, strong and predatory competition, and the end of supranational state units, all these factors have contributed to eminent interest of multinational companies in the newly created markets of the Commonwealth of Independent States. For that reason, the thesis discusses marketing theories as well as a wide range of marketing strategies and tools tailored to local specific cosmetics markets based on executed situation analysis. |
| Keywords: | cosmetics; emerging markets; CIS; marketing strategy; strategy; marketing |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of International Business |
Information on submission and defense
| Date of assignment: | 26. 11. 2007 |
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| Date of submission: | 26. 11. 2007 |
| Date of defense: | 28. 1. 2008 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/7016/podrobnosti |