Voluntary approaches to the environmental protection and their use within enterprise

The thesis deals with the issue of voluntary approaches to the environmental protection, it firstly describes the importance of protecting the environment, further regulation of environmental protection and possible approaches to environmental protection in the context of social development. Subsequently, attention is also paid to voluntary approaches to the environmental protection, namely the basic division of voluntary approaches to environmental management systems, environmental labeling, eco-design, cleaner production, all-out quality management and environmental management accounting. In the practical part of the text were evaluated voluntary approaches to environmental protection in selected companies, namely Unilever and Hochtief, through the realization of my research was mainly detected, whether the company was, is or will be, effective introduction of voluntary approaches to environmental protection or not, i.e. what are the motives of the company for the introduction and implementation of these voluntary approaches.